Aside from the staggering amount of money involved there are also professional issues at stake, if ignored these can irrevocably tarnish your company's image.

Imagine the distress caused to relatives by mailing to people who are now deceased, it is by far the most common complaint made to the Data Protection Registrar.

But it is not just bad manners, it is also bad for business. Human nature means that those directly affected will always tell significantly more people about their bad experiences than they ever do about their good ones.

If you are mailing to business your company will appear unprofessional mailing to people that have moved jobs. It is a waste of money and your chances of making a sale drop significantly.

Consider also the ever tightening legal requirements. Fines can run into the thousands for mailing, telephoning or faxing people who have registered their objections to such marketing approaches.

It is much cheaper to ensure these records are suppressed from relevant marketing activities than it is to market them. Not only is there a high chance your approach will annoy, your company's reputation will be damaged.

Why not take a moment to look through the various suppression tools we use to help ensure your campaign achieves the maximum results and the highest possible return on investment.